![]() This year the awards will honor artists and recordings in 32 categories across four broad genres: banda, norteno, ranchero/mariachi and duranguense/grupero/cumbia. ![]() Latins are of Mexican descent - as it does with its depth and rich variety, which encompasses the traditional to the cutting edge. The music’s popularity has as much to do with demographics - the vast majority of U.S. Regional Mexican is the top-selling genre of Latin music in the United States, accounting for more than 50% of all Latin sales in the country. And with time, this music is becoming more international and other audiences are connecting with it.” “Our natural market is the United States, where Mexican music is very appreciated. This year’s celebration will be “as appealing to the regional Mexican audience as to other audiences,” Telemundo executive VP of programming and content Jesus Torres Viera says. ![]() Now, Premios Billboard goes to the Dolby to celebrate its third year for what producers are describing as a more international version of the show, and one that seeks to expand the audience for regional Mexican. In 2012, the awards aired live, this time from the Shrine Auditorium. ![]() 20 at the Orpheum Theater in Los Angeles and aired Oct. ![]() Launched in October 2011 as the first music awards produced in the United States dedicated exclusively to regional Mexican, the first Premios Billboard de la Musica Mexicana took place Oct. Alabama's Jeff Cook Mourned by Jason Aldean, Travis Tritt & More Country Stars: 'What an Iconic… ![]()
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